While Arendelle is covered in snow, two townsmen are seen arguing over the correct way to stack firewood, bark up, or bark down. This refers to a heated debate in Norway (part of Scandinavia, where the film is believed to be set) that was sparked in 2013, after a 12-hour TV program on firewood aired. It included 8 hours of a live fireplace, and the network received dozens of texts complaining about how the firewood was stacked. The complaints were split evenly between people who were upset about bark facing up, and those who were complaining about bark facing down.